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Videos

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
×

Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research papers

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/time-is-of-the-essence


Research reports

Global Market Research 2010

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 13, 2010
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Citation

B.V., E. (2010a, September 13). Global Market Research 2010. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-market-research-2010